Here are some big NFT projects from well-known companies to watch in 2022. With the NFT space growing rapidly, this list can help you find some NFT projects that could make a splash this year.
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New non-fungible token (NFT) projects are minted constantly, sometimes on a daily basis. Some projects are esoteric and complex while others are intentionally simple and accessible. Some projects are minted by mega-corporations, while others are designed and launched by a neighbor in their basement apartment. The scope and diversity of the NFT industry is incredibly broad, leaving room for something for everyone.
But with so many NFTs in the market, most investors and collectors want some direction on how to evaluate NFT projects. This post gives a brief overview of some unique projects with reasons why certain projects may stand out from the rest.
Walmart has publicly announced its plans to both issue a cryptocurrency and mint a series of NFTs. The global retail behemoth is taking aim at full FinTech coverage by inserting itself into the DeFi (decentralized finance) space. Unlike market dynamics for traditional goods, the price of an NFT is often set by the initial buyer, who then sells for another amount to someone who sells for another amount, and so on. Walmart’s entrance into the NFT market is a bold step by a heavy hitter in the retail and traditional finance space.
The iconic video store of a bygone era is working to retake its place in the minds of millennials whose fond memories kept the company a gentle punchline. In January 2022, the company announced that it had submitted patent applications for a collection of exclusive NFTs. The home video underdog also plans on getting a brand-specific cryptocurrency up and running, as well as occupying a dedicated space in the Metaverse.
Blockbuster is currently owned by Dish Network, but a cryptocurrency group called BlockbusterDAO is working to raise money to buy the brand and re-establish it as a streaming service.
Claylings are 4,040 pieces of digital art inspired by claymation. The creators plan to upload an animated series based on their NFTs sometime in the first quarter of 2022.
The creators of Claylings openly admit that they are trafficking in ‘90s nostalgia, a business model that probably has a limited audience and shelf-life. It’s an open question whether a generation that does not remember the ‘90s will take to Claylings’ pieces without the boost of nostalgia.
Flyfish is the world’s first, and so far only, crypto-membership-only restaurant powered by NFTs. The creation of Gary Vaynerchuk, Flyfish will offer membership only to buyers who purchase at least one of their native NTFs with ether (ETH), their cryptocurrency of choice.
These Flyfish NFTs can be sold and traded along with the membership benefits they represent. The value of these membership NFTs fluctuates on the NFT market just as any token. Flyfish’s major innovation is that these NFTs can be “leased.” NFT holders can grant partial ownership, and thus partial membership, to interested parties who are not ready to pay for a full membership.
Vaynerchuk was already a known entity in the NFT space for creating VeeFriends, which represented his interest in creating a community centered around intentional art ownership. He has seen success as a venture capitalist and app creator, and his latest project Flyfish is another step in that direction.
The Associated Press (AP) has long been a trusted news source. It is so thoroughly embedded in modern language that journalists adhere to format pieces in the AP style guides even when writing for competing news outlets.
But the AP wants to offer people more than news. AP NFTs are soon to be released. These digital assets will be tokenizations of various photographs taken throughout the publication’s 175-year history, including the 34 of the periodical's photographs that have won Pulitzers.
The AP’s NFTs will be minted onto the Polygon blockchain, and buyers will be able to purchase them with either fiat currency or ETH. The blockchain’s record of AP NFT owners will not only prove who purchased an NFT but also complete details of the photograph used in the token, including information like who took the photo, when, where, and highly technical information about the equipment used to capture the pictures. Some of these NFTs will include iconic images like the raising of the American flag on Iwo Jima.
GameStop is following up on the previous year’s “meme stock” mania by launching its own NFT platform worth a reported $100 million. The game company has partnered with Immutable X, a Layer 2 blockchain to help develop its cryptocurrency and marketplace.
While not too much is known about the upcoming NFT platform, GameStop will be diving in feet first into this new space. The company could help spark a boom for NFT video games.
Kentucky-based Buffalo Trace Distillery is selling 2,022 bottles of its own whiskey with associated NFTs to raise money for various charities. Buffalo Trace Distillery plans to tie blockchain authentication to a variety of its liquor lines, including:
While the valuation of a bottle of bourbon is, in many cases, less arbitrary than the value placed on a work of art, it remains to be seen how the NFT marketplace will be affected by various companies’ shift toward authenticating and tokenizing widely available physical products. Buffalo Trace Distillery is betting that the markets for fine whiskeys and NFTs will converge.
Non-profit organizations can find information on how to be considered for donation on the distillery’s website.
Consistent with always being at the forefront of all things “cool”, the Coachella music festival got into NTFs. This one-of-a-kind annual music festival offered 10 minted NFT “keys” that granted the holders access to a variety of experiences surrounding the event.
Buying a Coachella key offers access to the festival for one weekend every April and to unique virtual Coachella experiences for life. Coachella Keys also include access to unique experiences at the 2022 festival like a festival safari, a front-and-center spot at the Coachella stage, a meal prepared by a private chef in the Coachella rose garden, and more.
Each key will provide access to its own unique Coachella experiences and, since the keys last a lifetime, there’s no telling what they will grant you access to in the future. Prices for these keys start at $250,000 and reach up to $1,000,000.
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